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Carolyn Aronson

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The upfront spend to build trial, authentic reviews, web traffic, and passion for your product is far less expensive than paying tens of thousands of dollars for a one-time activation with an ‘of the moment’ star.

Carolyn Aronson

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Carolyn Aronson

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I started my company with virtually no funds behind it – no big marketing budgets – and that worked in our favor with Millennials, who put us on the map. They can spot a paid endorsement a mile away and are completely turned off by it. Instead, they are heavily influenced by authentic experiences.

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It doesn’t matter that millions read as long as you share it with somebody. So I don’t really think about readers or editors. You especially should never think of editors – especially never think about reviewers.

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April 25, 2024

It doesn’t matter that millions read as long as you share it with somebody. So I don’t really think about readers or editors. You especially should never think of editors – especially never think about reviewers.

Previous

April 25, 2024

I started my company with virtually no funds behind it – no big marketing budgets – and that worked in our favor with Millennials, who put us on the map. They can spot a paid endorsement a mile away and are completely turned off by it. Instead, they are heavily influenced by authentic experiences.

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