URGE is a grassroots charity. We organized to get some incubators to give to the hospital for the kids. We donate money to orphanages. Ziggy Marley
So paid media is when you buy an ad – typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV. Zephyr Teachout
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