At Translation, we pride ourselves on being one of the most diverse agencies in the industry – and with that diversity comes a wealth of different talents and perspectives. The onus is on us to empower our employees to use those considerable talents to create real systemic change. Steve Stoute Read Quote
I’ve started to believe that the agency business is a great ingredient of a much bigger business – more than just what typical advertising agencies have done. Steve Stoute Read Quote
There’s much more money being brought into the advertising and communications business than in the music industry. Steve Stoute Read Quote
The American dream is Chance the Rapper, or ‘little Chano from 79th’ who hails from Chicago’s Southside and became the first artist to win a Grammy without selling one physical copy of his album. Steve Stoute Read Quote
Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame. Steve Stoute Read Quote
Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that’s super important. Steve Stoute Read Quote
Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state. Steve Stoute Read Quote
Does the Grammys intentionally use artists for their celebrity, popularity, and cultural appeal when they already know the winners and then program a show against this expectation? Meanwhile, the National Academy of Recording Arts and Sciences hides behind the ‘peer’ voting system to escape culpability for not even rethinking its approach. Steve Stoute Read Quote
I felt like I could take the responsibility and make the Nas movement bigger and not keep it confined to the Tri-State area, so to speak. He allowed me to do that. When we were together, we made a lot of noise, and I made him an international star. Steve Stoute Read Quote
What’s successful is when you are good at what you aim to do. And I don’t think that Nas has aimed to do anything that he hasn’t done. So he is a good businessman. Steve Stoute Read Quote
