As you get little pockets of success, then suddenly the light bulbs go on in everyone’s head, and more leaders get more confident and make more, bigger decisions, and customers respond well, and it becomes a bit of a flywheel. Steve Easterbrook Read Quote
Whether that’s in communications or marketing or strategy, you need people to come in with a fresh perspective. Steve Easterbrook Read Quote
I think the greatest demand actually comes from within, not from outside. Steve Easterbrook Read Quote
Ultimately, the bread and butter of McDonald’s is delivering great service, great quality food, at affordable prices day in and day out. Steve Easterbrook Read Quote
The consumer is going through a period around the world of uncertainty – whether geopolitical uncertainty, economic uncertainty – and that makes them a little nervous as well. Steve Easterbrook Read Quote
Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown. Steve Easterbrook Read Quote
I’ve never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions. Steve Easterbrook Read Quote
The progress we have made in a short amount of time gives me confidence we’re making the right moves to turn around our business and reposition McDonald’s as a modern, progressive burger company. Steve Easterbrook Read Quote
People come into McDonald’s two to three times a month – to extrapolate that to the cause of obesity is a real stretch. Steve Easterbrook Read Quote
