Ultimately, we’re in the service business. We will always have an important human element. Steve Easterbrook Read Quote
When you’re in a turnaround situation, you cannot incrementalize your way out of it. Steve Easterbrook Read Quote
The McJob tag is misleading, and demeaning to our staff and franchisees. Steve Easterbrook Read Quote
We’re allowing technology to take out the non-value-added manual elements of the McDonald’s experience. Steve Easterbrook Read Quote
Ordering should be the most enjoyable experience, but at McDonald’s, it can be one of the most stressful points in time. Steve Easterbrook Read Quote
Bringing out service staff on to the dining floor does change the atmosphere. Steve Easterbrook Read Quote
The average customer comes into McDonald’s three to four times a month, and I’m absolutely convinced that can fit in very comfortably into a balanced diet. Steve Easterbrook Read Quote
Customers have access to information that gives them much more control over their lives. Steve Easterbrook Read Quote
