There’s a lot of businesses that are working hard, who are at the top of their games. Therefore, it’s always going to be a market share fight. Steve Easterbrook Read Quote
As a parent, I know how difficult it can be to encourage your kids to eat well. Steve Easterbrook Read Quote
I take it personally when people belittle our employees and misrepresent our record as an employer. Steve Easterbrook Read Quote
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars. Steve Easterbrook Read Quote
We’re guided by consumer data, and it helps give us the confidence to invest where the consumer is going. Steve Easterbrook Read Quote
When we look at some of the greatest creative ideas we’ve come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there’s still traditional TV, which is clearly a very compelling media, it’s also cyber, mobile, outdoor. Steve Easterbrook Read Quote
We can see what works in one part of the world and one market, and we can share that knowledge and expertise with markets that are facing challenges. Steve Easterbrook Read Quote
