By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance. Stefan Sagmeister Read Quote
Some people said, ‘Oh you’re going to become a fine artist now and do exhibits and stuff.’ But I have no desire to do that. I really like design and I’m going to stay with it. Stefan Sagmeister Read Quote
Downtown Toronto is a very good place to talk about the neutrality of modernist architecture. I’m sure this kind of box-building was interesting in the Twenties, Thirties and Forties, but I think it’s absolutely ridiculous to build like this in 2013. Stefan Sagmeister Read Quote
It’s much more difficult to make an unbound book than a bound book, because the factories aren’t set up to make an unbound book. Stefan Sagmeister Read Quote
I’m actually quite critical of the storytelling theme. I think all the storytellers are not storytellers. Stefan Sagmeister Read Quote
I had discovered that I’m much less special than I thought I am. So whatever I find true for myself, other people might also relate to. Stefan Sagmeister Read Quote
In running, I know that I can train as much as I want and I’m never going to break the world record for the five miles. It’s partly genetics; I’m just not built for it. But if I worked really hard, I might be able to cut my time by half. Could I do the same thing with my mind and my well-being? Stefan Sagmeister Read Quote
I can see my work as a job. I do it for money. I likely already look forward to the weekend on Thursdays. And I probably will need a hobby as a leveling mechanism. In a career, I’m definitely more engaged. But at the same time, there will be periods when I think, ‘Is all that really hard work really worth my while?’ Stefan Sagmeister Read Quote
I originally had opened the studio in New York to combine my two loves, music and design. And we created videos and packaging for many musicians that you know, and for even more that you’ve never heard of. As I realized, just like with many, many things in my life that I actually love, I adapt to it. And I get, over time, bored by them. Stefan Sagmeister Read Quote
