Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good. Simon Mainwaring Read Quote
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. Simon Mainwaring Read Quote
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. Simon Mainwaring Read Quote
When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field. Simon Mainwaring Read Quote
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater. Simon Mainwaring Read Quote
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. Simon Mainwaring Read Quote
It is a truly powerful phenomenon when a brand makes a stand for what it believes in. Simon Mainwaring Read Quote
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. Simon Mainwaring Read Quote
As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you’re accessible and interested in them. Simon Mainwaring Read Quote
