Non-profits must become deeply engaged in the ways that their donor communities are using social technology. Simon Mainwaring Read Quote
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. Simon Mainwaring Read Quote
Work with your competitors when the interest of the community and planet are at stake. Simon Mainwaring Read Quote
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. Simon Mainwaring Read Quote
In today’s social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks. Simon Mainwaring Read Quote
By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts. Simon Mainwaring Read Quote
Today’s consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies – but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose. Simon Mainwaring Read Quote
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don’t exist to demonstrate value. Simon Mainwaring Read Quote
