With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. Simon Mainwaring Read Quote
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. Simon Mainwaring Read Quote
When something works for you or another brand, ask yourself, ‘Why?’ Then don’t copy it but think about what you can do that’s unique to you and better. Simon Mainwaring Read Quote
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. Simon Mainwaring Read Quote
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. Simon Mainwaring Read Quote
Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media). Simon Mainwaring Read Quote
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. Simon Mainwaring Read Quote
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. Simon Mainwaring Read Quote
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. Simon Mainwaring Read Quote
