Choosing is a creative process, one through which we construct our environment, our lives, ourselves. Sheena Iyengar Read Quote
Knowledge should be a public good, and I want my ideas to have as much exposure as possible. Sheena Iyengar Read Quote
When companies try to guess what consumers want, they essentially make the choice for consumers. Sheena Iyengar Read Quote
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think we should make important decisions using just our own internal resources. What are the pros and cons? What does my gut tell me? But often we have friends and family who know us in ways we don’t know ourselves. Sheena Iyengar Read Quote
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we’ve ever had before. Sheena Iyengar Read Quote
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off I mean that if people feel they have control over their lives, they call in for fewer sick days from work. They have a lesser probability of having a heart attack or stroke. They live longer. They’re happier. Sheena Iyengar Read Quote
In America we tell our parents to bring their child home and put him or her in a crib; as they get older, children sleep in they own room not in Mom and Dad’s room. What are we training them for? It’s independence, because that’s what being empowered is all about. Sheena Iyengar Read Quote
When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice. Sheena Iyengar Read Quote
When you’re choosing furniture for your home that’s supposed to express who you are, what you are also saying is you want other people to infer what you want them to infer. What if they see something different? Wouldn’t it be really depressing if you’re trying to be bohemian and instead they see you as Rush Limbaugh? Sheena Iyengar Read Quote
