What people don’t realize is that Tinder built a brand on more than the experience of the swipe. Sam Yagan Read Quote
We think we have the best matching algorithm, we think we have the best members. So why wouldn’t we want to just shine the light onto just how our processes work, what the real data are, and let people come to their own conclusions. Sam Yagan Read Quote
OKCupid’s model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it’s the news or whether it’s sports, and we think online dating is going to evolve in the exact same way. Sam Yagan Read Quote
One thing that we learned that we published on our blog post is that uniformly, men lie about their height by almost exactly two inches. So if you look at a plot of census bureau data on the distribution of men’s heights in the U.S. and you plot men’s heights on OKCupid, it is exactly shifted two inches to the left. Sam Yagan Read Quote
OkCupid has users from 18 to 80 on the site. And we get to observe all of their actions. We get to watch how they use the site, how they interact with other people. Sam Yagan Read Quote
When you’re thinking about building your own online dating profile, especially on OkCupid, you should go through the same steps you’re thinking about when you’re going out to meet someone new. You want to put your best foot forward. Sam Yagan Read Quote
I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can. Sam Yagan Read Quote
Obviously, there’s more to aesthetic appearance than just race, but that is going to be the first thing that someone notices when they look at a picture. Sam Yagan Read Quote
We were intrigued by the fact that we had so much actual behavior among people on our dating site, OKCupid. Sam Yagan Read Quote
