One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and – above all – creativity go a long way. Ryan Holmes Read Quote
No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded. Ryan Holmes Read Quote
Working with lots of old media clients, I’ve had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it’s clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience. Ryan Holmes Read Quote
Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered. Ryan Holmes Read Quote
You can run a sprint or your can run a marathon, but you can’t sprint a marathon. Ryan Holmes Read Quote
While social media skills were once a ‘nice-to-have,’ accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities. Ryan Holmes Read Quote
Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email. Ryan Holmes Read Quote
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. Ryan Holmes Read Quote
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float – and at the speed industries move at today, brands sink fast. Ryan Holmes Read Quote
