I was a salary man for so many years. I never had to worry about the ins and outs of business or entrepreneurship or funding. I just had to show up and do my job. And then, all of a sudden, I was having to be responsible for my own business. Roy Choi Read Quote
Pico Union is an underrated part of L.A., and not a lot of people go unless you live there. Roy Choi Read Quote
I grew up around food and in a restaurant, so it never dawned on me that this was a thing to do; it just was. Then I found it as a profession in my mid-twenties after years of bad decisions and depression. The first step was going to the bookstore and learning about this craft. Then applying in kitchens and just getting to work. Roy Choi Read Quote
I don’t really have a strategy for social media. I think that’s my strategy is that I don’t have a strategy. Roy Choi Read Quote
I kind of feel for the vegetable world – the vegetarian world. It’s almost as if people look at them like aliens or foreigners. Roy Choi Read Quote
Animals have been talking to me. And any shaman will say that that’s not that weird. Roy Choi Read Quote
Why can I cook for tourists that come and visit L.A. and are so excited to see the Kogi truck? Because I cooked at country clubs and Embassy Suites hotels. Roy Choi Read Quote
