I would prefer myself to own all of my brand, where everything I am responsible for myself. Roustam Tariko Read Quote
You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution – these are my working principles. Roustam Tariko Read Quote
When you have premium brands, you have to have the right balance of communicating all of your values. Roustam Tariko Read Quote
Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners. Roustam Tariko Read Quote
Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution. Roustam Tariko Read Quote
I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible. Roustam Tariko Read Quote
My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them. Roustam Tariko Read Quote
I had English grammar book and started to teach myself. I read ‘Catcher in Rye,’ in Russian. I was amazed at freedom in ‘Catcher in Rye!’ Freedom to have those perceptions of life! Roustam Tariko Read Quote
