Parents want their children to excel, callers to a victims’ hot line want help, and sick people want to get well. Offering aids is like providing an alarm clock: it may help people get to an appointment on time, but no one is forcing them to use it. Richard Thaler Read Quote
As every successful parent learns, one way to encourage good behavior, from room-cleaning to tooth-brushing, is to make it fun. Not surprisingly, the same principle applies to adults. Adults like to have fun, too. Richard Thaler Read Quote
Companies are accumulating vast amounts of information about your likes and dislikes. But they are doing this not only because you’re interesting. The more they know, the more money they can make. Richard Thaler Read Quote
Here is a guiding principle: If a business collects data on consumers electronically, it should provide them with a version of that data that is easy to download and export to another Web site. Richard Thaler Read Quote
If the government can manage to collect and release personal information in a secure and useful way, so can private companies, which will empower consumers to become better shoppers. Richard Thaler Read Quote
The ability of businesses to monitor our behavior is already a fact of life, and it isn’t going away. Of course we must protect our privacy rights. But if we’re smart, we’ll also use the data that is being collected to improve our own lives. Richard Thaler Read Quote
Even a mother – Jewish or not – can’t worry about everything. So it is important that we limit our worries to real as opposed to imaginary risks. Richard Thaler Read Quote
Everyone knows it’s dangerous to ingest gasoline or to inhale its fumes. But I am starting to believe that merely thinking about the price of gasoline can damage cognitive processing. Richard Thaler Read Quote
Although the United States cannot unilaterally lower the price of oil, it can reduce its consumption by using oil more efficiently and by developing alternative sources of fuel. Richard Thaler Read Quote
The voting public is not very good at attributing credit and blame to presidents. They get too much credit when things go well and too much blame when things go badly. The same applies to coaches, C.E.O.’s, parents, and anyone else in charge. Richard Thaler Read Quote
