Companies need to be very active in formulating public policy – not as a substitute for government, but as a supplement. Richard Edelman Read Quote
The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear. Richard Edelman Read Quote
We have seen an unprecedented dispersion of authority, such that ‘a person like you’ is now one of the most credible spokespersons on business, along with technical and academic experts. Richard Edelman Read Quote
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content. Richard Edelman Read Quote
We’re not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. Richard Edelman Read Quote
I wake up every day, and the family fortune is on the line, and that’s a good thing. Richard Edelman Read Quote
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization. Richard Edelman Read Quote
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints. Richard Edelman Read Quote
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business. Richard Edelman Read Quote