Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day. Richard Edelman Read Quote
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human. Richard Edelman Read Quote
The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body. Richard Edelman Read Quote
Most smart companies should make themselves media companies. That means they put out their own information. Richard Edelman Read Quote
My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain. Richard Edelman Read Quote
Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it’s conversations by the users. That’s not sufficient because it leaves out what is possible for employees to talk, for R&D to talk, or the CEO to talk. Richard Edelman Read Quote
In our family business, the Edelman children must earn their way – there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons. Richard Edelman Read Quote
The world has flipped upside-down. It used to be a pyramid of authority; now it’s upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they’re for you, you win. Richard Edelman Read Quote
