We’re promoting the concept of public engagement. It’s as much about what clients do as how they say it. It’s about being in people’s lives, taking on relevant, of-the-moment issues. Richard Edelman Read Quote
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them. Richard Edelman Read Quote
Advertising has always been the ‘head boy’ of the communications industry, but not anymore. Now the rest – creative, digital, and media – is just as important. Richard Edelman Read Quote
The marketing business has been just about promoting things, but we don’t believe that anymore. There has to be a societal component, too. Richard Edelman Read Quote
I think PR people are caught in this mindset of ‘control of the message.’ There’s a lot more freedom if you give up control. If you allow people to say things that are genuine and admit mistakes and get on. Richard Edelman Read Quote
I love what I do. I really do. I don’t find myself administering. I just like to work on clients. Richard Edelman Read Quote
In many cases, companies use the crisis moments to pivot to do better. We like to be part of that. Richard Edelman Read Quote
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father had an offer to be acquired by DDB in 1978. He said, ‘I’d really like you to come into the business for a year.’ Richard Edelman Read Quote
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don’t always have to give them the pyramidal structure of senior VP and account supervisor. Richard Edelman Read Quote
We do everything from community management to specific marketing promotions. Richard Edelman Read Quote
