We’re always trying to break the boundaries of what a ‘denim brand’ can be, and we want to be respected for it. Renzo Rosso Read Quote
Diesel is the only example of a casualwear or sportswear company that became a luxury brand. Renzo Rosso Read Quote
The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything. Renzo Rosso Read Quote
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer. Renzo Rosso Read Quote
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. Renzo Rosso Read Quote
When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding – that, for me, was the American Dream. Renzo Rosso Read Quote
We assumed the customers were smart and that they’ll buy what they like, not what the ads tell them to buy. Renzo Rosso Read Quote
We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement – that’s why they succeed. Renzo Rosso Read Quote
I want to take time for myself, because all my life is ta-ta-ta-ta. So I don’t want nothing special, just to breathe. I’d like to work maybe a half day and then take my bicycle and go by the riverside. Renzo Rosso Read Quote
