I was reluctant to start the company that would become Lytro, primarily due to my academic background. Ren Ng Read Quote
The reason we know as human beings that pictures have to be focused before you take the shot is because we know if we’re not focusing our eyes on something that happens, then it’s too late – you can’t go searching in your memory to find it because that light never struck your mind. Ren Ng Read Quote
There’s something really magical about trying to see things in new ways that go beyond, in some sense, the biological human experience. Light-field photography, too, goes beyond the human experience because our eyes work like conventional cameras. Ren Ng Read Quote
Like many people out there, I’m inspired by the level of attention to detail, design and execution of Apple products. Ren Ng Read Quote
Basically, with a regular camera, you have to take time or allow the camera to focus before you take the shot. Ren Ng Read Quote
Camera 1.0 was film. Camera 2.0 was digital. 3.0 is a light-field camera that opens all these new possibilities for your picture taking. Ren Ng Read Quote
I loved photography but was frustrated by the limitations of cameras. When trying to take a picture of a friend’s young, active daughter using my DSLR, it was impossible to capture the fleeting moments. Ren Ng Read Quote
Light field photography unleashes the power of the light, to forever change how everyone takes and experiences pictures. Ren Ng Read Quote
We have seen amazing, creative and interactive pictures from camera owners, and I’m looking forward to the Lytro camera being available in Australia. Ren Ng Read Quote