The socialite is becoming more important in a luxury brand’s marketing strategy as she pulls in the ‘right kind of crowd.’ Priya Sachdev Read Quote
TSG is competing with Middle East, East Asia and Europe in offering prices that are either lower or at par with these markets. Priya Sachdev Read Quote
There is a lot of growth taking place in capturing aspirational consumers and converting them to luxury as they evolve. Priya Sachdev Read Quote
Rentals are 10% of the sales of luxury brands globally, and we are able to achieve that in India by experimenting with location. Priya Sachdev Read Quote
When a celebrity is spotted carrying a particular bag, everybody wants to own the same thing. Priya Sachdev Read Quote
There are some brands that we didn’t expect to do well in India, like Alice + Olivia. But they sell like hot cakes because women here seem to love it. Priya Sachdev Read Quote
Women are more fashion conscious and are paying a lot of attention to what’s happening globally. Priya Sachdev Read Quote
We have contributed through Indian culture; so many international collections are Indian-inspired. Why we don’t make an international impact? We have talent, but we have not leveraged it, not married commerce to design. Priya Sachdev Read Quote
