Once you start compromising, once you start trying to keep cost lower, this is not luxury. Luxury is wanting the best and using the best materials with which to do that. Pier Luigi Loro Piana Read Quote
Sailing is in the same vein as horse riding. There’s a beauty to it; it’s an elegant sport. You have to employ your intelligence. It’s technical, but you also have to take into account the natural elements – the wind, the water, the weather. Pier Luigi Loro Piana Read Quote
Luxury is research in quality. It’s quality with no compromise. What does that mean? That you don’t think about how much something will cost to be able to achieve the very, very best. Pier Luigi Loro Piana Read Quote
The Loro Piana man is a very active one: he works hard, and when he has time off, being close to nature is important to him. Pier Luigi Loro Piana Read Quote
So many young designers are focused on styling rather than materials now. We have to change that. Pier Luigi Loro Piana Read Quote
People from the country are very simple and loyal. I like that. I prefer to deal with the campesinos rather than the political people in Lima. Pier Luigi Loro Piana Read Quote
Dealing with political things, it’s not for me. It makes me crazy. I want to buy, you want to sell. Please make it simple. Pier Luigi Loro Piana Read Quote
My father passed me the concept that vicuna was something very special, very expensive. So it was a question of pride. I didn’t want anybody else in the world to be touching vicuna before us. Pier Luigi Loro Piana Read Quote
