When you want to move somebody, you have to say to yourself: ‘I’m in the emotional transportation business. I gotta move them, emotionally.’ Peter Guber Read Quote
We tend to become social core groups, whatever our similar interest and background where we came through. It tends to be a filter through which people see themselves. It can be all different ethnicities. They can see themselves as San Franciscans, or Warriors fans. You want to build a tribe of viral advocates for that team. Peter Guber Read Quote
In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It’s an all-purpose, everyone wins tool. Peter Guber Read Quote
At Casablanca we did ‘Midnight Express,’ ‘Flashdance,’ and ‘The Deep.’ My willingness for risk has always been my strength. Peter Guber Read Quote
Most young people haven’t used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game. Peter Guber Read Quote
Tell to Win’ reveals the key elements that tellers of purposeful stories utilize to engage their listeners and turn them into viral advocates of the tellers’ goals. Peter Guber Read Quote
Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans. Peter Guber Read Quote
Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and the ugly. Peter Guber Read Quote
In today’s roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action. Peter Guber Read Quote
