The reason I always insisted on signing my work was not to be subordinate to anyone. Paul Rand Read Quote
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea. Paul Rand Read Quote
If I was influenced by anything, it was architecture: structure having to do with logic. If you don’t do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong. Paul Rand Read Quote
A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived. Paul Rand Read Quote
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. Paul Rand Read Quote
I never did calligraphy… But handwriting is an entirely different kind of thing. It’s part of the syndrome of modernism… It’s part of that asceticism. Paul Rand Read Quote
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate. Paul Rand Read Quote
Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients. Paul Rand Read Quote
I haven’t changed my mind about modernism from the first day I ever did it… It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That’s what modernism means to me. Paul Rand Read Quote