Knowledge comes from the past, so it’s safe. It is also out of date. It’s the opposite of originality… Experience is the opposite of being creative. Paul Arden Read Quote
We try to make sensible decisions with the facts in front of us. The problem with sensible decisions is that so is everyone else. Paul Arden Read Quote
I watch TV more than I used to, and the commercials don’t impress me. The standard of execution is very high, but the standard of ideas is appalling. Paul Arden Read Quote
I’ve now discovered that if you know what you want and try hard to achieve it, everyone else will try hard, too. Paul Arden Read Quote
Have you noticed that the cleverest people at school are often not the ones who succeed in life? Paul Arden Read Quote
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling. Paul Arden Read Quote
Risks are a measure of people. People who don’t take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you’ve been. Paul Arden Read Quote
There are rules in advertising, and those rules are self-imposed by the client companies because they don’t want their products to be seen as dishonest. Paul Arden Read Quote