Google is one of these products that I think is incredibly habit-forming, and it’s the kind of product that shows this characteristic of something that we use with little or no conscious thought. Nir Eyal Read Quote
I wanted to create a toolkit which I would have wanted as an entrepreneur to use these principles of psychology in product design. Some startups totally forget the trigger. In some, the action is too complicated. Others don’t have a variable reward, which maintains mystery. Nir Eyal Read Quote
I think my worst habit is struggling with technology, even though I know how this stuff works, I need to bring conscious thought into how I use. Nir Eyal Read Quote
Everything I write is meant to share what I’m struggling with. I hope that it helps other people. I benefit from that a great deal because I always hear new ideas from my readers. It’s a very symbiotic relationship. Nir Eyal Read Quote
The more professional opportunities came my way, the more time I spent away from my friends – the people I truly cared about. Maintaining friendships with people to talk to, depend on and enjoy takes time. Nir Eyal Read Quote
The cold truth is that the best products don’t always win. Many times it’s – the products that have the ability to keep users coming back and using them without conscious thought and using them out of habit are the ones that keep us coming back. Nir Eyal Read Quote
The most habit-forming products are intra-day behaviors. We take out Snapchat or Instagram or Pinterest multiple times a day. Nir Eyal Read Quote
The more readers use the Bible app, the more valuable it becomes to them. Switching to a different digital Bible – God forbid – becomes less likely with each new revelation a user types into the app, further securing YouVersion’s dominion. Nir Eyal Read Quote
It is reasonable to think that the more readers put into the Bible app in the form of small investments, the more it becomes a repository of their history of worship. Like a worn dog-eared book, full of scribbled insights and wisdom, the app becomes a treasured asset not easily discarded. Nir Eyal Read Quote
