The model of Coca-Cola is local, whether it’s investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works. Muhtar Kent Read Quote
I love Southeast Asia. As a child, I lived in that part of the world. My first time in Burma was in 1958 with my parents. Muhtar Kent Read Quote
Consumers no longer want only a great product – they want to buy products from companies that align with their own character and values. Muhtar Kent Read Quote
If there’s a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist. Muhtar Kent Read Quote
Growing up, I had a sense of the importance of commerce and trade to everyday life. Our family lived in several countries, and I was fascinated by the free exchange of goods and services between individuals and companies – the way both parties could benefit. Muhtar Kent Read Quote
While my father was a diplomat rather than a business person, I count him as a critically important formative role model. He was comfortable living and working all around the world, wherever he was assigned. Muhtar Kent Read Quote
Businesses need to proactively create models that make a difference in society and let everyone else use them, talk about them, emulate them – and build on them. Muhtar Kent Read Quote
We need to focus on the speed with which local governments can work with businesses. Muhtar Kent Read Quote
Without investment there will not be growth, and without growth there will not be employment. Muhtar Kent Read Quote
Obesity is a societal issue. We have to come together with government, business, civil society, and NGOs to create solutions for this. Muhtar Kent Read Quote
