It is very likely that many firms spend more on advertising than, for their own best interests, they should. Michael Schudson Read Quote
Most criticism of advertising is written in ignorance of what actually happens inside these agencies. Michael Schudson Read Quote
Advertising generally works to reinforce consumer trends rather than to initiate them. Michael Schudson Read Quote
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values. Michael Schudson Read Quote
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term. Michael Schudson Read Quote
The effectiveness of advertising depends on the amount and kind of product information available to consumers… advertising will be more successful the more impoverished the consumer’s information environment. Michael Schudson Read Quote
If advertising is not an official or state art, it is nonetheless clearly art. Michael Schudson Read Quote
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public. Michael Schudson Read Quote
