That is the one single word that the food industry hates: ‘addiction.’ They much prefer words like ‘crave-ability’ and ‘allure.’ Michael Moss Read Quote
There are powdered salts, chunked salts, salts shaped in different ways with various additives to work perfectly with processed foods. All of them are geared to increase allure. Michael Moss Read Quote
Every time the good giants try to cut back on salt, sugar, fat calories, inevitably Wall Street raises its hand and is looking at the sales figures and the revenue and saying, ‘Thou shalt not result in any loss of profit.’ There’s huge continuing pressure on the food companies. Michael Moss Read Quote
Pressed by the Obama administration and consumers, Kraft, Nestle, Pepsi, Campbell and General Mills, among others, have begun to trim the loads of salt, sugar and fat in many products. Michael Moss Read Quote
Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get – and especially the signals children get – push us in the direction of junk food. Michael Moss Read Quote
Companies are experimenting with replacing sodium chloride with potassium chloride, because most of the health problems come from sodium. It works for some products, but if you diminish the amount of sodium, people want sugar and fat instead. Michael Moss Read Quote
One reason that we eat processed foods is the decline of home economics. Restarting home economics classes is one of the key things we could do to get this issue moving. Michael Moss Read Quote
Home economics – kids in school used to be taught how to shop, how to cook from scratch, how to be in control of their diets. Doesn’t happen anymore. Michael Moss Read Quote
The playing field is anything but level when you walk into the grocery store. So much government subsidy goes into processed foods. Even when you’re well-meaning as a parent or a shopper for yourself, you can’t help but be pulled toward the highly processed food. Michael Moss Read Quote
