The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes. Michael Gerber Read Quote
Strategic Work is all about the big questions: Who? What? When? Where? Why? Tactical Work is all about answers: This is the system we use to do each task. This is how we do it, how we measure it, how we monitor it. Michael Gerber Read Quote
Tactical Work is the work you do every day in your business to generate income, along with all of the operational, financial, and management tasks that entails. Michael Gerber Read Quote
Nobody knew they needed a smart phone, an automobile, or even a cheeseburger from a drive through window. Michael Gerber Read Quote
Empirical and observational data along with a healthy dash of intuition often have to be combined as business owners begin to look outward, not inward, at what solutions they can provide to their customers. Michael Gerber Read Quote
As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works – not just that the product works. Michael Gerber Read Quote
Unlike what most people think, entrepreneurs are not special people who know how to do special things that others don’t. Entrepreneurs can be made, because we’re all born with the potential – that special human quality – to create. Michael Gerber Read Quote
The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn’t afford to hire people who couldn’t perform. Michael Gerber Read Quote
You did not disturb Hemingway before noon on Monday through Friday – he was in his office, writing the books that made the lifestyle possible. Michael Gerber Read Quote
Your success starts with how you are able to get clients in the door, get their business, and leave them satisfied. If you, personally, have to spend too much time doing that, you have simply bought yourself a job, not an enterprise. Take hints from success stories all around you! Michael Gerber Read Quote
