Be honest: if your pitch is 90 minutes and you only have 60 set aside for a business lunch or a cup of coffee, there is no way that you can give an honest representation of your company or products. You’re lying to yourself and wasting your own time as well as that of your prospect or partner. Michael Gerber Read Quote
Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market – and understanding what ‘the market’ wants – have remained unchanged. Michael Gerber Read Quote
As a small business owner, you may not have the luxury to throw good money after bad, but if you can ascertain the ‘why’ of the failure, you can draw some significance from it and then turn it into something that clients will buy. Michael Gerber Read Quote
Entrepreneurship requires an unvanquished spirit of curiosity, an openness to learning, a letting go of OldCo so you’re free to create NewCo. Michael Gerber Read Quote
You can’t be the accountant in your accounting firm. You can’t cut the grass in your landscaping business. You can’t work on the vehicles in your auto repair shop… And you really can’t spend all of your time managing those actions, either. Michael Gerber Read Quote
A true entrepreneurial enterprise begins with a big idea – a unique way to solve a customer’s problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can’t produce a great result for your customer. Michael Gerber Read Quote
Your first job, as an owner and an entrepreneur, has to be to understand how the business is going to actually work. Michael Gerber Read Quote
Your own business growth and success depends on many things, and along that growing path, you are going to have to concede certain responsibilities and activities – whether for your accounting, your production, or day-to-day management. Michael Gerber Read Quote
Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business. Michael Gerber Read Quote
There is always going to be someone more successful, richer, better looking, or with a nicer car. Michael Gerber Read Quote
