Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. Marshall McLuhan Read Quote
American youth attributes much more importance to arriving at driver’s license age than at voting age. Marshall McLuhan Read Quote
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. Marshall McLuhan Read Quote
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation. Marshall McLuhan Read Quote
It is the framework which changes with each new technology and not just the picture within the frame. Marshall McLuhan Read Quote
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. Marshall McLuhan Read Quote
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression. Marshall McLuhan Read Quote
