Innovative companies have started to realize there are not enough ‘green consumers’ willing to pay more for something just because it’s green. Lynn Jurich Read Quote
As we settle into 2013, I predict this: We’ll see companies that promote this shift from private ownership thrive. More people will be able to access things they simply don’t need to own, and they’ll save money and live better, cleaner, green lives doing it. Lynn Jurich Read Quote
For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to read, catch up on work projects, and make the phone calls I couldn’t get to earlier. Plus, I never waste time at the mechanics or gas station. Lynn Jurich Read Quote
Hire people who are smarter than you, and don’t be afraid to work with them as partners. Make it clear that you plan to learn from them, not just the other way around. The right, smart, motivated people respond very well to that approach, particularly coming from a younger manager like I am. Lynn Jurich Read Quote
We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new transmission lines, and ensuring cleaner, healthier lives. Lynn Jurich Read Quote
With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the developed world can have clean energy sources built into it. Lynn Jurich Read Quote
It’s common for cultural shifts to start with young, urban adopters before going mainstream. Lynn Jurich Read Quote
For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch to our solar power service. Lynn Jurich Read Quote
For a lot of people, one of the reasons they don’t like to work for founders of startups is that they can be sensitive and protective around what they’ve built. You have an emotional attachment to the early marketing and technology materials, and you don’t want to hear that anything’s wrong with them. Lynn Jurich Read Quote
Homeowners want solar power. It’s cost-effective. We invented a business model that makes it really easy for consumers to switch to solar – and that’s solar-as-a-service. Lynn Jurich Read Quote
