We’re leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client servers, then to the Internet. I believe in solar, and the macro trends are just too undeniable. Lynn Jurich Read Quote
For Pocketbook Environmentalists, financial savings are the primary motivator. However Pocketbook Environmentalists are changing the face of the market and the planet for the better by demanding that going green saves you money. Lynn Jurich Read Quote
With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of polluting vehicles on the road. Suddenly the planet-smart carless option is also the convenient money-saving option. Lynn Jurich Read Quote
There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They’re going green primarily because it makes good financial sense, but the fact that it benefits their families’ health and the environment also makes them feel good. Lynn Jurich Read Quote
I just am a clean air freak. I grew up in the woods. I worked in China for a bit and was exposed to all the resources being used and the pollution and felt strongly that for our generation, the biggest economic and societal problem is energy. Lynn Jurich Read Quote
Consumers used to think they had to compromise with solar. It was, ‘Okay, I’m doing the right thing for the environment; it’s cool to see the panels. I have to compromise on the cost and convenience side.’ And now they no longer have to. On the cost side, it’s cheaper, and on the convenience side, we set it all up. Lynn Jurich Read Quote
Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they’re attacking it. Lynn Jurich Read Quote
Prior to SunRun, I was headed toward a career in venture capital and then realized I wanted to apply my knowledge of finance more directly to helping change the world. Lynn Jurich Read Quote
Since I work in home solar, I can’t resist focusing on the amazing developments happening here. What many homeowners don’t know is that they can have solar installed on their roofs without owning the panels or paying the high upfront costs. Lynn Jurich Read Quote
There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who’s savvy enough to know things don’t necessarily have to cost more just because they’re good for the environment. Lynn Jurich Read Quote
