Those projects most successful on Kickstarter – those that receive funding completely and quickly – do so largely because the creator has a strong social network and invites people to be engaged. Lisa Gansky Read Quote
Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible. Lisa Gansky Read Quote
At the global level, there are a growing number of city-based bike-sharing programs that take advantage of mobile devices to reserve your bike, keep track of it, and collect data that helps to improve the service. Lisa Gansky Read Quote
I’ve felt a little culpable that we entrepreneurs often invent businesses just to drive people to buy more things. Lisa Gansky Read Quote
I really like Kickstarter because you don’t have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks your imagination. It’s a type of microfunding directed toward creators. Lisa Gansky Read Quote
Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear. Lisa Gansky Read Quote
The Mesh is about creating and managing what’s perishable. It provides businesses with the ability to reach an audience of one, at a precise time. Lisa Gansky Read Quote
A shift toward access and service would deepen the big-box retailer’s relationship to customers and win their loyalty. A service focus would bring more rewarding, frequent, and lasting contact with grateful customers. Lisa Gansky Read Quote
The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time. Lisa Gansky Read Quote
