We are not selling the black cab in large enough volumes. We want to expand globally. Li Shufu Read Quote
In general, what we want to do is to elevate Volvo’s brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products. Li Shufu Read Quote
Chinese entrepreneurs have to implement their work under the leadership of the Party and the government – it is very clear. Li Shufu Read Quote
We lived in a farm village, and no one could afford to buy a car or to fly. We were envious. We couldn’t afford any toys. I couldn’t imagine making a real car. Li Shufu Read Quote
Volvo has one weakness, and that is in the interior design. They have not adapted to the Chinese people’s perception of luxury when it comes to the interior design, and this has to be addressed. Li Shufu Read Quote
Chinese… companies do not have to think about whether they do something to enhance their competitive edge in international markets. Li Shufu Read Quote
Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That’s something that fits perfectly well with what Volvo is offering. Li Shufu Read Quote
I believe the auto business is a highly comprehensive and complicated business. It’s not that easy for people simply to enter and ruin the whole thing. Li Shufu Read Quote
