The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. Leo Burnett Read Quote
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett Read Quote
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. Leo Burnett Read Quote
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. Leo Burnett Read Quote
To swear off making mistakes is very easy. All you have to do is swear off having ideas. Leo Burnett Read Quote
Too many ads that try not to go over the reader’s head end up beneath his notice. Leo Burnett Read Quote
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’ Leo Burnett Read Quote
