The reality is that we connect through food, and we have the opportunity to do it three times a day. Kimbal Musk Read Quote
The Kitchen was a really great concept; it just wasn’t at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn’t a novel concept for every customer. Kimbal Musk Read Quote
My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what’s going on. Kimbal Musk Read Quote
If you’re a vegan fast food joint in L.A., you just don’t speak the same language as the heartland. Kimbal Musk Read Quote
The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. Kimbal Musk Read Quote
Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family. Kimbal Musk Read Quote
I used to throw cooking parties in university. Everyone would come over – sometimes you’d just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. Kimbal Musk Read Quote
When you think about basketball, and you watch someone like Michael Jordan play basketball – even if you’re a baseball player, there’s still a lot to learn from there. Kimbal Musk Read Quote
I’m going to work on food culture and help food become fun and part of peoples’ lives again. The traditional restaurant is more commercial-oriented. But I want community through food. Kimbal Musk Read Quote
