We want kids to value real food and understanding that it isn’t just about feeding people but about nourishing the body, the community and the planet. Kimbal Musk Read Quote
Start with the young, work with them until they are adults, and they will demand real food. Kimbal Musk Read Quote
When you have the demand, you can change the government policies that create McDonald’s and junk food. Kimbal Musk Read Quote
As a kid, I’d never have avocado. You’d get some melon and the odd fresh peach. But avocados? Mangoes? I’d never had a mango in my life. Kimbal Musk Read Quote
People always ask what kind of restaurant we have, and it’s like a five-minute conversation. The short answer is, ‘We’re creating community through food.’ That’s the big idea we had, the product we’re exporting. And it has paid off. Kimbal Musk Read Quote
Building one garden in L.A. – it might be a nice gesture – but it won’t make a difference. We have to start to change the culture of the community. Kimbal Musk Read Quote
Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. Kimbal Musk Read Quote
We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. Kimbal Musk Read Quote
