One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It’s just not in our wheelhouse. It doesn’t feel ‘Instagram’-my in the way that the high-quality brand ads do. Kevin Systrom Read Quote
As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn’t make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. Kevin Systrom Read Quote
I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I’ll let other people be awesome at it. Kevin Systrom Read Quote
A lot of the earliest ‘Instagram’ celebrities took really beautiful photos. But you’re starting to see a change where it’s not about beauty; it’s about the story that you tell. Kevin Systrom Read Quote
There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You’re starting to see a shift of that spend go to mobile, especially to things like ‘Instagram’. Kevin Systrom Read Quote
I can’t imagine that companies are uninteresting if they don’t have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. Kevin Systrom Read Quote
If you’re a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. Kevin Systrom Read Quote
A platform is the base from which something big happens. In our case, we’re an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it’s their channel to control their entertainment to their fans. Kevin Systrom Read Quote
Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood. Kevin Systrom Read Quote
Our goal is to allow people to use whatever app they want to get photos into ‘Instagram’. Kevin Systrom Read Quote
