We are not going to do ourselves any favors by buying into what’s printed in newspapers. Kevin Plank Read Quote
All we’re trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land. Kevin Plank Read Quote
It’s a fire, it’s a passion to get out and to create and to innovate. And that I’ve always enjoyed and I’ve always been very proud of is that the people I’ve done business with, the people around me have always made money. Kevin Plank Read Quote
You’re convincing these big, tough football players to wear what was essentially women’s lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it. Kevin Plank Read Quote
Don’t ever, ever devalue your product. Ever. It’s the worst thing anyone can do to hurt your brand. Kevin Plank Read Quote
