We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once. Keith Belling Read Quote
I’m a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good – if it doesn’t taste good, it isn’t a snack. Keith Belling Read Quote
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor. Keith Belling Read Quote
Everyone on our team shares a couple passions – putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand – all of which makes popchips a really fun place to work these days. Keith Belling Read Quote
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips. Keith Belling Read Quote
I’m definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I’m more of a salty snacker, though I’ve been known to have a craving for sweets from time to time. Keith Belling Read Quote
The influencer strategy hasn’t been built around celebrities. We’re looking for influencers within every marketplace, who are the people who help influence decision-makers within that community. Keith Belling Read Quote
