I’ve always enjoyed shopping and loved fashion, but my interest as an entrepreneur was definitely more about the opportunities I saw to change the future of retail. My sister was a buyer in New York, and she knew my body and my style, and she could find me things I loved. I thought, ‘What if everybody had access to this kind of experience?’ Katrina Lake Read Quote
When I feel like work and life are both going well, I feel like I can be fully present at both. I think the reminder to me is that both are super important, and I need to be able to feel like I can experience both in the way that makes me happiest. If I’m not happy in one or the other, it really affects the other side. Katrina Lake Read Quote
I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I didn’t love the work environment in a hospital. Katrina Lake Read Quote
I love cooking. It’s what clears my mind, since it’s pretty hard to multitask when you’re chopping vegetables. Katrina Lake Read Quote
When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life. Katrina Lake Read Quote
Be known as a great resource. Are you an Excel genius? An expert on local restaurants? Fabulous at proofreading? Go beyond your job description by being an open resource for others in the company who could benefit from your talents. I believe that paying it forward will serve you well one way or another in the future. Katrina Lake Read Quote
Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores. Katrina Lake Read Quote
Personalization’ is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites. Katrina Lake Read Quote
I like to wear more traditional work outfits like pants and a blouse, but I want the blouse to have something that is a little bit different and interesting – like with some studs on it or a little bit of lace. I want to feel comfortable and confident and don’t want to have to think too much about what I wear every day. Katrina Lake Read Quote
The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn’t work anymore. Stitch Fix is an opportunity to provide a service for people who are looking for more than just buying the cheapest thing with one-day shipping. Katrina Lake Read Quote
