I find it is a bad habit to look at social media before bed, so I try to read something on paper – not on my phone – before I go to bed. Katrina Lake Read Quote
Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period. Katrina Lake Read Quote
I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to look stylish and feel my best. Spending a day at the mall or devoting hours of time to sifting through millions of products online is time consuming, overwhelming, and neither effective nor enjoyable. I knew there had to be another way. Katrina Lake Read Quote
I’m most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future. Katrina Lake Read Quote
Find someone within the company who is on another team but is at a similar level or role as you to be a friend, a sounding board, and a place to go for candid feedback. Find a mentor within the company who resembles the leader you’d like to grow to be. Katrina Lake Read Quote
Clearly define what success means for you. Set short-term and quarterly career goals with your manager that will help lead you to your long term goals. Katrina Lake Read Quote
As a consumer, you don’t want to choose from a million pairs of jeans. You just want the one pair that’s going to fit you and look great on you. Katrina Lake Read Quote
Creativity was definitely a big part of our household, and I remember always writing stories and being encouraged to be creative. Katrina Lake Read Quote
My goal was to have a company off the ground by the time I graduated. But the worst-case scenario was I would have an MBA and a lot of opportunities ahead of me. Katrina Lake Read Quote
When the business really works is when we hear clients say, ‘I’ve never had jeans that fit me until I got a pair from Stitch Fix.’ We’ll also hear, ‘I would never have tried this dress on in a store.’ It’s not just about convenience. They’re happier in their clothes. Katrina Lake Read Quote
