I think that scandal and intrigue and all of those sort of things that occur behind closed doors – whether it’s on the Hill or in the White House – people all find intriguing. Judy Smith Read Quote
Most people somehow look at people in the crisis industry as fixers, but some things can’t be fixed by an outside person. Judy Smith Read Quote
You don’t want to appear as if you are not a team player, but at the same time, you don’t want to be taken advantage of. Judy Smith Read Quote
I will say this about the truth – that it’s one of those crisis rules, whether you are a client or someone who’s living their life just every day – is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. Judy Smith Read Quote
When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What’s your endgame? We try to start from that and work ourselves back. Judy Smith Read Quote
Establish and maintain good working relationships with co-workers. You don’t have to be friends, but you do have to be friendly. Judy Smith Read Quote
When times are good, a CEO should remain poised and composed. When times are difficult, a CEO should remain poised and composed. Judy Smith Read Quote
While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. Judy Smith Read Quote