When you’re working in crisis situations, people have a tendency – particularly the media – to stake out your house. Judy Smith Read Quote
When you’re at the center of the universe, you have to think quickly and size up a situation instantly because, whether you like it or not, you’re going to be on the news the next day. Judy Smith Read Quote
Above all else, protect your brand. If you or your company doesn’t live up to your brand’s promise, own up to your error. Judy Smith Read Quote
If your response to a problem or scandal isn’t genuine, followers will sense it. And remember, by saying nothing, you’re saying something. Judy Smith Read Quote
Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive. Judy Smith Read Quote
We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. Judy Smith Read Quote
Smart people are no different than anyone else. Sometimes they exercise bad judgment, like we all do. Judy Smith Read Quote
Social media, for me, is just a thorn in my side. It’s painful. For us in crisis, it has totally changed the way we do business. It’s a big, big game changer. Judy Smith Read Quote
