Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. John Wanamaker Read Quote
People who cannot find time for recreation are obliged sooner or later to find time for illness. John Wanamaker Read Quote
I know half the money I spend on advertising is wasted, but I can never find out which half. John Wanamaker Read Quote
It is very vulgar to talk about one’s business. Only people like stockbrokers do that, and then merely at dinner parties. John Wanamaker Read Quote
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. John Wanamaker Read Quote
Courtesies cannot be borrowed like snow shovels; you must have some of your own. John Wanamaker Read Quote