Apple and Samsung are selling in such high volumes, and they’re vertically integrated more and more, that it’s very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market. John Sculley Read Quote
I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple. John Sculley Read Quote
I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it – basically a systems designer. John Sculley Read Quote
Everything at Apple can be best understood through the lens of designing. Whether it’s designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. John Sculley Read Quote
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. John Sculley Read Quote
I didn’t appreciate, coming out of corporate America… what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world. John Sculley Read Quote
My guess is that Apple won’t just pass Microsoft in market capitalization, but will go way beyond it. John Sculley Read Quote
