Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they’ll just keep on smoking. John Quelch Read Quote
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. John Quelch Read Quote
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. John Quelch Read Quote
When times are good, there is budget available for increased research on secondary products or customers. John Quelch Read Quote
The president can’t succeed without Congress, and Congress can’t succeed without the president. The image of one depends on the image of another. It is not a zero-sum game. John Quelch Read Quote
The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. John Quelch Read Quote
